Personal promotion is the process of branding yourself as
the person others think of first when they think of real estate.
Personal promotion is a combination of consistency and repetition of your real estate-related message. * If you can combine your message with a USP (unique selling proposition), all the better. * Try to develop a theme, caricature, or slogan that will appear in all your promotional material.* It is best to develop a plan and implement it year after year. * Consider ordering your materials in advance for better pricing and stacking them in the corner for use throughout the year. * Above all else, honesty is the single most important attribute of personal promotion.
Outdoor sign with caricature (change the hats to fit the seasons) Mailing campaign (“Hackelosaurus”)
Consider selling space on your promotions to share the cost
Write and send three handwritten notes per day Take one person to lunch weekly who is in a position to send you business Mail local sports team schedules to your data base Mail annual calendars to your data base Mail “Just Listed” or “Just Sold” cards to your database Present the annual housing statistics to your local municipality and receive free publicity Write a “Letter to the Editor” with information about the housing market…be upbeat Join organizations and volunteer to be their spokesperson Develop a 10-15 minute talk about real estate and contact the Rotary’s, Chambers of Commerce, Lions, etc. If you can speak before a group you are perceived as an “expert” and you multiply your touches Join a leads group like B&I or LeTip, or start your own Add a “vendor” page to your web page and let the vendors know you have them listed for free
Submit publicity releases when you do anything real estate related to the local newspapers -- they have a lot of space to fill and will print them more than you think
Participate in non-profits
Invite the real estate or business editor to visit your operation or just interview you about real estate or your operation Join the zoning or some other committee for your local municipality Get around people and stay around people Sponsor local sports teams if you plan to attend the games Give out pens, key chains, letter openers, magnets (refrigerate immediately!) Throw your stuff out at holiday parades Have a car “shrink wrapped” with your advertising message Run a “buyer’s seminar” or an “investor seminar” Use people’s names and congratulate or compliment them whenever you can When you are meeting new people invite others to join your small group--be inclusive Read books on “guerilla marketing” Write a “Holiday Letter” and mail it to your database, including some personal information and pictures Give your business card to everybody Keep an ongoing list of clients who refer business to you and treat them special Send an immediate thank you note with an “item of value” to anyone who refers you business Host a “Welcome to the Neighborhood” gathering for new buyers
When a client asks for something you consider an annoyance, consider it your chance to “be a hero”